The app market at large in South Africa is very competitive, with millions of apps available out there, all vying for the user’s attention. This can result in a very low app adoption for many apps, our own platform an example of this, with only 10% of our total membership making use of our apps,
The app market at large in South Africa is very competitive, with millions of apps available out there, all vying for the user’s attention. This can result in a very low app adoption for many apps, our own platform an example of this, with only 10% of our total membership making use of our apps, and the rest relying on our emergency numbers.
There are many considerations involved such as the user base, the size of the app, competitor offerings etc. but these have to be weighed up against the quality/richness of the app where ultimately we are pitting quality (ie more space, more data usage etc. needed for more features) against the users limited space and data as well as multitude of options. This means oftentimes that apps with the most downloads are very basic/simple.
With that said, 5G technology has been approved by President Cyril Ramaphosa and is being rolled out in South Africa, which should go a long way to improve coverage and network speed. The ongoing USA trade wars are also driving massive shifts in global trade, and the Huawei HarmonyOS is coming on stream, it is also interesting to note that Apple has seen a steady increase in market share since October 2019 despite global changes.
Our AAA Response App iOS users do not have access to some of the features available to our Android users due to the restrictions placed on the iOS platform. We have however recently seen a shift with iOS becoming increasingly more open, while on the other hand there have been positive but restrictive changes from Android with regard to security.
The high cost of Apple devices have always been a deterrent to South African users, however their new marketing strategy of offering a budget device seems to be addressing this.
All of this, coupled with the groundbreaking technology developments that will be driven by the speed and coverage of 5G, means that app development is here to stay, and very much a part of our growth. We will also need to look at a cost allowance for developing Huawei’s HarmonyOS.
The main challenge we face with iOS is that, generally speaking, our iOS users are typically company directors, business leaders, CEO’s or other upmarket professionals who are used to the Apple ecosystem, and often unfamiliar with other platforms used by their staff, clients and the general public.
We have seen several organisations whose IT departments comprising iOS users push their personal choice and make sweeping decisions for their entire company, and the consequences of these actions take quite some time to reverse.
With all of these elements taken into consideration, and much input from our team, collaboration network and various stakeholders we have taken a decision to continue our support of iOS. We believe that every user has the right to personal choice and as such have worked on some significant iOS updates.
My hope for the future is that a legitimate emergency service organisation or community safety organisation would be able to register as such on all of these mobile operating systems, so that we can protect our users to an even greater degree with support and some level of regulation of emergency service features. I trust that as the years tick by I will have the opportunity to be one of the community leaders who has assisted in powering these changes.
Keep me in your positive thoughts as I continue to daydream and roll out new and innovative ideas for the betterment of our country and world.
To all our iOS users, the iOS update is now live. The primary updates are:
- Communication Centre Categories bug fix
- User Experience and User Interface upgraded
- Project Mustard Seed Statistics – External Link so a user can see all active teamwork results.
- Billing link removal – Users can visit the members.trackbox.world MyVault website in order to easily update their billing or ERPC selection.
- Image updates
Update your app here: https://apps.apple.com/za/app/sa-can-trackbox/id1172838296
South Africa Approved Patents
- Incident Management & Information Capturing System (IMICS)
TrackBox Technologies (Pty) Ltd
3 April 2019
- Electronic Security, Surveillance & Investigation System
Mobile Device Data Recorder (MDDR)
TrackBox Technologies (Pty) Ltd
27 March 2019
PSIRA (Private Security Industry Regulatory Authority)
- TrackBox Technologies (Pty) Ltd
- SA Community Action Network NPC
Department of Social Development
- Together SA CAN (NPO)